ResDiary has a built-in Customer Relationship Management, or CRM, system.  This inbuilt system will allow you to capture and track all your interactions with customers within ResDiary, helping you build a detailed profile of your customer base by tracking information such as contact details, reservation history, preferences, historical reviews, level of spend etc.  

Why is this important for restaurateurs?

The CRM will help you:

  • Get to know your customers better 
  • Share customer insights across all front-of-house staff
  • Improve customer service by responding to feedback 
  • Identify and reward your most loyal customers

Please note that you can also import any existing database to ResDiary; and create E-mail or SMS campaigns within the ResDiary marketing suite.