ResDiary Off-Peak lets operators take control over traditionally quieter times with variable pricing for bookings. Having recently partnered with the Accor hotel group, we’re taking some tips from online travel operators and letting restaurateurs offer the entire booking experience from their own website, minus the hefty commission charges.
Swipe no for deals…
The temptation to fill quieter spots with deals and vouchers can be huge. No one wants an empty restaurant and sometimes it can seem that full seats are better than empty ones no matter what the cost.
However, here at ResDiary we’ve spoken to lots of operators who are discounting meals and then paying commission to third party sites to market them. In a world of tight margins, this can be disastrous for profits. Everyone has bought a cheap deal where the venue is understaffed and the portions are tiny so we’ve vowed never to go back and try the a la carte.
Swipe yes for ResDiary Off-Peak…
We’ve also all noticed rooms in a top class hotel will be priced differently in winter to summer or a Monday stay is cheaper than a Saturday. Imagine if your table reservation system let you offer incentives like this to dine mid-week or early evening at no extra cost? That’s the beauty of ResDiary Off Peak. Hotels and flights have been operating on variable pricing for years, and we think it’s time for restaurants to get involved too.
You can use ResDiary’s comprehensive reporting to see when you are struggling to fill your restaurant and set a great price to attract diners at those times, while still hitting your profit margins.
Perhaps you offer a tasty pre-theatre menu all week? Make it less expensive at specific times using the Off-Peak function in your diary. Get it on your website, promote it on Facebook and upload to www.resdiary.com - all part of your flat rate fee. Then sit back and watch hungry diners flock to your venue when normally they’d be cooking up some pasta in their kitchen.
Our fantastic yield management feature (that’s “so easy a puppy could use it”) will ensure that you’re not unexpectedly rushed off your feet when your ResDiary Off Peak offer draws the crowds. By setting how many diners you want to accommodate per 15 or 30 minute time slot, you’ll ensure that everyone has the best experience in your venue, has an extra glass of wine and wants to return. (Hopefully paying full price!)
If you’re already a ResDiary user, get in touch with the team to see how we can help you fill your venue. Meet Dine Experience - where you can offer great packages to entice mid-week foodies with lower Off Peak rates.
We never charge commission fees and every new feature that we add comes as part of your package.